UX Research Project


U.S. Currency Education Program

As part of a user experience design and research team at the Federal Reserve, I participated in providing UX consulting on the U.S Currency Education Program’s website. The project included a number of activities, but mainly focused on identifying ways to improve the site’s user engagement.

U.S. Currency Education Program  
homepage design of Financial and Banking Information Infrastructure Committee

The Problem

The U.S. Currency Education Program (CEP) manages the U.S.’s currency outreach and education initiatives. One of the main components of this team is its website, uscurrency.gov.

For this project, I was consulted to help boost the site’s falling engagement and help re-orient the site’s information architecture toward top tasks and users’ main goals. The site had since become larger than when it had launched, which created sprawling navs and unwieldy organization. User engagement was down, and bounce rates kept increasing.

Approach

My team proposed a number of different research activities to understand the site’s target audience, top user goals, and ways in which target users group the site’s content. We conducted stakeholder interviews, a heuristic review of the website, evaluated site analytics and past usability studies. In addition, we planned two activities that were focused on the website’s IA.

We started with a card sort (40+ cards) and tested it with more than 75 users using a digital card sorting tool. From there, we focused our efforts on taking a proposed IA and further testing it with a scenario-based tree test, a simple test to see if people can locate information on a website.

Results

We translated our research findings into a proposed IA, which lead the design team to spin up a new main navigation and footer. We incorporated top category names and utilized dropdowns, allowing users greater control. Additional usability findings impacted a few other changes to the site, including breaking out currency by denomination. The site’s bounce rate has since decreased and user engagement is up.

photo of US Currency website

Included in the recommended changes was breaking out each denomination page into its own content area.